Thrival Innovation and Music Festival

UpContent CEO Scott Rogerson discusses the challenges of being a thought leader in the digital age, and the need for individuals, businesses and organizations to curate great content. He will lead a demo of UpContent's smart content curation tools, and how they can help solve a variety of problems.

Recent developments in genetic sequencing could eventually make one-size-fits-all treatment for serious diseases is becoming a thing of the past. In the last decade, as costs have plummeted and data analysis has become far more sophisticated, researchers and doctors have moved closer to individualized treatment based on each patient’s unique genetic makeup. A diagnosis may no longer be “colon cancer” or “lung cancer” but instead a combination of distinct molecular subtypes so patients get the exact right treatment, at the right time, for their specific disease. This talk will explore what precision medicine is, how it’s being developed and brought into clinical practice, and what makes Pittsburgh uniquely positioned to become a leader in this space. Trust us, you’ll remember this talk in 10 years.

Presented by UPMC Enterprises