Thrival Innovation and Music Festival

Okay, so most cities aren’t Austin, TX. In fact, there’s only one of those. And virtually no one still needs introduced to South By Southwest or Austin City Limits — or Coachella, or Lollapalooza, for that matter. So let’s move past the typical examples of music industry stalwarts in a handful of American cities and begin to figure out what those who are off the beaten path are doing to make their voices heard, forge a unique identity, champion themselves as destination venues, and offer their own contribution to a rapidly changing marketplace.